Country Analysis Morocco Tourism Strengths
From International Business Wiki
Morocco is a land of opportunity and growth. Due to its appealing Mediterranean landscapes and lifestyles visitors flock to this nation of opportunity. Tourism is a very affluent aspect of any culture due to its ability to generate revenue for the county. With this in mind Morocco had initiated programs and projects to developing this country into a high tourist location. The Moroccan government has implemented measures and business incentives for individuals to invest in the thriving real estate market. The most enticing incentive created to promote foreign business growth was the formation of the 1995 Investment Charter Law. This law simplified and alleviated the existing tax codes by designing tax breaks for businesses wanting to conduct business in morocco (Doing Business in Morocco). These actions of the government have escalated the tourism market in morocco from a three year highlight low to increases of 1.3 million European people visiting the nation. One strength within the Moroccan tourism industry of valued importance is the nations evolving infrastructure and investment opportunities with 561 million dollars invested to tourism projects. These projects entail developing hotels and refurbishing tourist activity centers to compete in the lucrative market of tourism (Tourism in Morocco). Also the government has softened its laws involving travel agencies
With the Moroccan geography varying from mountain ranges to deserts to beaches the countries landscapes appeal to a plethora of tourists from all over the world. One such real estate attraction being the Sahara Desert is a number one scenic location for a variety of tourists An adventurer can trek through the sand dunes of the desert for several days and sleep under the stars (Temple, Julia). Real estate that is so different from one region to the next makes real estate a high commodity in Morocco. A reaction of this real estate has enabled businesses to develop businesses that appeal to the tourist market. Such as the evolving market of casinos is one such business that has established Morocco as a high stakes land of wealth and opportunity for individuals looking towards adventure for a tourist getaway location.
In addition another avenue of the accommodating services provided by Morocco for tourists is the arts festival. This festival is a favorite for many tourists due to its similarities with Mardi Gras, the American people’s own arts festival. At the festival musicians and dancers and other artistic performers come together and celebrate the arts in a social manner that entices a diversified mix of people from all over the world. People from all over the world come together as one and celebrate not only the arts but life together in a manner of gaiety and excitement. Morocco is also a location for many Hollywood films where such films as Jewel of the Nile and Cleopatra have been shot, the studio of Morocco located in the city of Quarzazate is an alluring place for Hollywood fans (Temple, Julia). Thus, Morocco is a tempting and engaging environment for an array of individuals whose tastes are as varied as the country is there is always something to do for all types of individuals. Since the adoption of new policies and the softening of existing laws the Moroccan land has become a hot destination due to its range of activities and scenic locations.
Temple, Julia. “Top Things to Do While Visiting Morocco.” 15 May 2007. Retrieved 1 Nov 2007 http://www.associatedcontent.com/article/241780/top_things_to_do_while_visiting_morocco.html?page=2 “Tourism in Morocco.” Retrieved 1 Nov 2007 www.africa-ata.org/morocco_tourism_facts.htm “Doing Business in Morocco.” Retrieved 1 Nov 2007 www.moroccanamericantrade.com/newsite/doingbusiness.html
